Warner Music Group sign Karan Aujla and Jonita Gandhi to new music label launched for South Asian artists
The Warner Music Group announced that its Canada and India affiliates have collaborates to launch a joint venture, dubbed 91 NORTH RECORDS, to support South Asian artists.
The label has already brought on Popular Punjabi singer Karan Aujla, and Bollywood-famed Jonita Gandhi as its first signing artists.
The project will be led by celebrated Canadian rapper and singer, Ikwinder Singh, professionally known as Ikky as a creative director. Ikky has chalked up a reputation for himself with popular songs, such as Shubh’s “Baller,” Diljit Dosanjh’s “Chauffeur” and Sidhu Moose Wala’s “Bambiha Bole.”
The label held a launch event at Warner Music Canada’s offices in Toronto on Tuesday, August 22.